Big Data Demystified
How to use big data, data science and AI to make better business decisions and gain competitive advantage
I recently documented some learnings and experience in book form, published by FT Press in 2018. This non-technical introduction for business leaders and graduate students explains fundamental concepts behind big data, AI, and machine learning, along with case studies from science and industry.
I explain how to apply these to build better products, understand consumers and improve business results, with an eye towards required investment vs. anticipated results.
The book soon sold out in the US and became a best seller in the UK. It was chosen as business book of the month for March, 2018, at WH Smith Travel, one of the most prominent book sellers in the UK.
I have never come across a book that is so full of practical advice, actionable examples and helpful explanations.
– TOBIAS WANN CEO, @LEISURE GROUP
This is the book we’ve been missing: big data explained without the complexity.
– MARC SALOMON, DEAN, UNIVERSITY OF AMSTERDAM BUSINESS SCHOOL
One of the world’s best books for building a BI system by leveraging the power of big data
– DATAPINE
This is fantastic. I want to make it required reading for so many people that I work with and have worked with in the past. I really like how it goes deep on some areas that many other books do a lot of hand-waving around, but it still keeps it digestible for readers who aren’t involved in this stuff on a day-to-day basis.
– Former Product Manager, Google
Translation rights have been sold in Chinese, Dutch, Vietnamese, Indonesian, Korean, Kazak, and Polish. Most of these are already published. The Dutch translation is titled Big Data Ontrafeld.